seo search engine optimisation website optimisation

 
 
 

Example of Category Blog layout (FAQs/General category)

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Monthly SEO Plan

Written by Paul Furey   
Monday, 12 July 2010 22:22

Why would you need a Monthly SEO Plan?

cheap monthly seo planOnce your fully optimised website has been uploaded, it is not a case of sitting back and watch your visitor counter grow and grow. This is a dynamic and hard working marketing tool that will need continuous attention. The more attention you give it, the better it works for you.

You may want to attempt this (or some of it) yourself and that would be great, we can certainly assist during website set up. But if you want to leave it with someone else, then give us a shout.

For example, the following should be considered as Continuous Improvement:

 

  • Update your Home page and category page content regularly. The search engines love updates and unique text content.
  • Update your search engine Sitemap file regularly
  • Monitor Keyword activity for update and/or amend
  • Constant Google Analytics evaluation. Whats working and not working.
  • Continue and constant Link Building of 5 links per month, from relevant directories and/or sites of a page Ranking greater than 5 (no paid sites - Google doesn't like these)!
  • Continue your drive through Social Media Marketing - you may someday hit on something Viral (this is a good this - this type of Viral)
  • Continue to update your blogging (if you have decided to blog)
  • Online PR auditing
  •  

    There is no need for a contract, you can end this service whenever you wish.

    We can agree a rolling monthly payment that may last for just the one month or to infinity and beyond!

    You will get a monthly report covering progress on the above and more. Check our fees page for actual costs.

     

    Last Updated on Thursday, 20 October 2011 20:57
     
     
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    Procedural Changes

    Written by Paul Furey   
    Tuesday, 22 June 2010 17:57

    Continuous Improvement Procedures- Post SEO Website Launch

    seo proceduresYour website launch is not fire and forget i.e having put the work into planning, online marketing, building and uploading your website and then sit back while your website heads off to page 1 on Google! This is the most cost effective marketing tool that you could ever employ so it is now down to building the new SEO procedures into your day-to-day activities to keep this tool on Page 1.

    We will guide and assist you through the following processes:

     

    • Update your Home page and category page content regularly. The search engines love updates and unique text content.
    • Update your search engine Sitemap file regularly
    • Monitor Keyword activity for update and/or amend
    • Constant Google Analytics evaluation. Whats working and not working.
    • Continue Link Building
    • Continue your drive through Social Media Marketing - you may someday hit on something Viral (this is a good this - this type of Viral)
    • Continue to update your blogging
    • Online PR auditing
    • Ensuring that you never ever let your website domain address expire

     

    Last Updated on Tuesday, 13 July 2010 10:54
     
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    Link Building

    Written by Paul Furey   
    Tuesday, 22 June 2010 17:56

    What is Website Link Building (Backlinks)?

    website link building backlinks campaignOne of the most important aspects of SEO is establishing a load of links from other websites to yours. Website link building (also know as backlinks) takes a bit of work but has to be done. You cannot exist on the internet isolated and all alone - unless everyone already knows your business and/or website!

    The more irrelevant and poor quality links you have, the less important the search engines rate you ergo the lower you appear in the search result pages.

    The are a lot of companies out there that make a business out of selling you links, but be careful as a lot will be of no value to you and may even end up having you penalised and blacklisted by Google, Yahoo or Bing! Build loads of silly little links and that's how Google sees you. You need those good quality links.

     

    Build those Links to your Website - Your Links Campaign

    We offer a website link building service that will get you established with links from quality websites that are relevant to your site. These will get you moving upwards through the search result pages.

    There are quite a few ways to get great links and we include at least five quality links with our our 5 Page basic website packages8 page CMS website packages or any website we build. We also offer this service should you already have a website.

    Some great ways of getting links are:

    • Trade directories
    • Free national directories
    • News and press releases
    • Writing an article and submitting it to article directories
    • Business associates, suppliers, customers
    • Blogging
    • Join your specialist forums and add a signature to your postings
    • Social Media
    • Link and Bookmark Swopping with relevant parties
    • Get your friends to add your link to relevant sites
    • Ask us about those very highly PageRank-ed sites that you can legitimately add your link to :)

    As said above, this will hard work but it is crucial work. Remember (and as mentioned elsewhere in this site), it is not a case of getting your website built and then sitting back and waiting for the orders to roll in. You need to keep this critical 24/7 marketing tool alive! You need to change your company procedures to ensure that this process now becomes part of your operation.

    See our fees page for our website link building service costs.

     

    Last Updated on Tuesday, 13 July 2010 10:55
     
       
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    SEO Audit

    Written by Paul Furey   
    Tuesday, 22 June 2010 17:56

    What is an SEO Website Audit?

    seo website audit, search engine optimisation website auditYou are waiting for the phone to ring and are waiting for an email to come in from your website - but nothing is happening! Maybe you are getting some enquiries from that fancy (expensive?) website of yours, but not in the numbers you expected.

    The chances are that not too many potential customers are not finding you through your website. You are not getting any returns on your web investment.

    If you want to know what the issues are with your website and are your competitors cleaning up and why you are not being ranked highly in the search engine results pages - then it's time for an SEO Website Audit on your existing website.

     

    The SEO Website Audit Process

    We will audit all vital elements relative to an SEO Audit:

    • Use of keywords within your page
    • Keyword research
    • Check on all links to your website (backlinks)
    • Internal link/navigation structure
    • Structural and architectural problems within your website
    • Current search results page visibility for paid and unpaid searches
    • Use of content - the search engines love unique and great content
    • User experience assessment
    • Cross browser compatibility
    • Search Engine Webmaster tools & analytics
    • Your ISP Hosts speed and that companies operating data, page loading speed, email usage within your website
    • Tagging within the source code of your webpage
    • Look and Feel of your Website
    • The use of Robots.txt, background and on site Sitemap files, redirects, broken links
    • An estimated cost for a Google Adwords Campaign
    • Google Analytics process
    • Social Media Marketing presence

    It usually takes us up to 5 days to fully complete the audit and produce our recommendations. Our costs are on our fees page. The cost covers an audit of the home page plus up to 4 of your main product, service or message pages.

    It is possible that the recommendations from your SEO Audit could result in a lot of corrective action. If you require our assistance to act upon these recommendations, we would be delighted to quote for this service.

     

     

    Last Updated on Tuesday, 13 July 2010 10:54
     
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    SEO Website Build

    Written by Paul Furey   
    Tuesday, 22 June 2010 17:56

    SEO Website Build - website in a live update mode and will be launched by the end of June. Thanks Paul.

    Last Updated on Tuesday, 13 July 2010 10:55